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Chinese smartphone brands quickly grabbed the Indian market

Writer: Admin Source: MDM Date:2017-05-25
China's smartphone brands have been growing fast in recent years, though they have been in India for a short time. VIVO,
xiaomi, OPPO and lenovo occupy the top five spots in the Indian market, according to new data released recently by
market Research firm Cyber Media Research (CMR). The combined market share of the four Chinese companies has risen
to 40.3%, surpassing Samsung.
Market analysts believe that China's smartphone race to control India market quickly, not rely on price war like ten years
ago, but based on the following three strategies: First, the rapid growth of middle-end market; Second, technological
innovation in dual cameras and fingerprint codes;
Third, bold marketing input and channel sharing.
VIVO, which entered the Indian market in 2014, was the first to build factory for smartphones in India. It relies heavily
on strong offline sales and has established branches in 400 cities across India's 22 states. The company won the naming
rights of the Indian cricket league in 2015, and began hiring Bollywood superstar Ranveer Singh as an ambassador in
2016.
OPPO, which also entered the Indian market in 2014, is focused on mobile design, selfie-taking and battery life. At the
end of last year, OPPO set up 550 sales and maintenance centers across the country. In addition to offline sales, it is also a
strategic partner with the famous e-commerce maker Flipkart, Snapdeal, Amazon and Ptm. It hired Deepika Padukone, a
bollywood actress, as her corporate ambassador. The mobile phone used by Indian consumers has already been made in
India, said the head of OPPO global vice President and India market. The company plans to export from India to the
Middle East, north Africa and southeast Asia in the next two to three years.
India has a population of nearly 1.3 billion.With the rapid development of India's economy, the potential for the
smartphone market is huge, creating a favorable condition for Chinese mobile brands to go out
. According to the latest
market research, two-thirds of Indian users plan to replace smartphone with more memory and battery life over the next
12 months. Previous market surveys have shown that users update their phones for 24 to 30 months. But mobile ads from
VIVO and OPPO are seen across India's streets, and the competition among Chinese mobile brands is heating up. 



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