International parts giant expand accessories retail market business in China
Writer： Admin Source： MDM Date：2016-10-20
International parts giant expand accessories retail market business in China
Current China auto parts retail market environment, policy and so on various aspects is gradually become perfect, Michelin, Bosch, Delphi, Valeo, Marilyn are expanding retail market business in China.
Bosch automobile fitting in the United States and other countries joining pattern has been very mature, also began to focus
on the Chinese market in recent years. On November 3, 2014, Bosch officially started the Bosch professional maintenance
in China franchise business. Bosch provides accessories, automobile and so on a full range of services and support to
franchise, to ensure that the nationwide unity of car users to enjoy high standard car service. It is reported, for better cut
auto aftermarket, a few years ago the Bosch had acquired Bess bart, Kinder, lute, SPX and other auto diagnostic and
maintenance supplies company. When purchased SPX at the end of 2012, Bosch merged SPX company business and
Bosch automotive diagnostic business, the company set up new auto service solutions business unit.
At present, Bosch has after-sale accessories factories in Nanjing, Shenzhen and Taoyuan Taiwan. The Nanjing factory
invested 1.1 billion yuan, is the biggest factory of the whole Bosch automotive aftermarket in the world. Since put into
production in 2013 has produced 100 million pieces spark plug, 0.8 billion pieces of brake pads and 25000 sets diagnostic
equipment. In addition to Beijing, Chengdu, 2015 Bosch has set up in Shanghai and Guangzhou car stores, each stores
investment is between 3 million - 7 million yuan. According to Bosch automotive aftermarket China President Mao Limin
"the future of its franchisees, Bosch car around 30% accessories are self-supply. In the next three years, Bosch will
develop over 1000 franchises.
Just a few days after the release of Bosch car, the Italian parts group Marilyn also announced that its quick fix chain brand
"jie to star" will enter China. The goal is to development 2000 shops in 2015 and up to 5000 in 2016. Michelin Tyreplus
become China's first chain enterprises breakthrough 1000 stores. Up to May 2014, Tyreplus auto service center number
reached 1000, distributed in 31 provinces, more than 230 cities across the country. It is known that Tyreplus is auto
maintenance brand the Michelin set up for developing countries car aftermarket. The reason Tyreplus can survive until
today is that it solved the Chinese auto aftermarket development weaknesses, such as to achieve win-win situation with all
sorts of capital. The provides successful cases for those new joiners who want to make big business in the car aftermarket.
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